We are extremely sad to announce the passing of BateWorld’s Director of Content, milkingCOACH, on June 8th, 2025. Working behind the scenes with BW since 2018, CØACH helped to clarify and pursue our vision of normalizing masturbation and elevated bate content to a new peak. In his own work, he helped hundreds of men over many years to explore their sexuality and learn to take pride in their pleasure and their bodies.
There won’t be another like him for a long time, and BateWorld is darker today in his absence.

From Peter, the founder of BateWorld.com
It was at the Cock Summit where I first met Coach. He was the leader of one of the small groups I was assigned to. His gentleness and kindness were apparent as he created a safe space for us to share our experiences.
During the summit I also had the privilege of experiencing his magic touch. His fingers, his wrists and his voice took me to a special place that I will always remember.
A few years after that summit he started working at BateWorld. He started as our ads and affiliate manager. However, that position didn’t really let him express his love of masturbation along with his ability to create content. Not only did he create the Bator Training Series, but he went on to create The Great BateWorld BateOff. He had a unique talent working with bators of all types to get them to be comfortable and to express themselves fully.
It’s still hard for me to believe that he is no longer with us. However, I am glad to know that his legacy at BateWorld will live on.
Some thoughts from BateWorld’s COO, Tyler
There isn’t a universally good thing one can say when we lose someone suddenly. Platitudes may work well for some people. Nihilism for others. Still others choose to wall up and simply declare they will move on; that that’s the way it goes. You can’t prepare something that will suit everyone.
Having the last couple of weeks to reflect on Coach and what he meant to me and to this community and to the business of BateWorld, I’ve come to the conclusion that none of it is going to be as good without him here, stirring it up. This makes me deeply sad.
But, in reflecting and thinking about him and what he meant, it’s been surprisingly easy to see this huge variety of ways in which he truly mattered. While it’s near impossible to quantify what a life means or whether someone has lived a good one, I think the best thing I could know about my own life, would be that it mattered. That if I hadn’t been, the universe would be ever so slightly different than it is today.
Coach made the universe different. He altered the courses of peoples lives, giving them opportunities both to see themselves and to be witnessed in deep and vulnerable circumstances. It took place under the guise of horniness and sex. But it was fundamentally much more than that. In his work he gave people room to explore and to be taken seriously in the ways they wanted to be taken seriously. There is no tally for how many individuals he changed for the better through this. But I’m one. I’m better for having known him.
And I can say with confidence that his time here mattered. That the universe is different now.
Tributes and reflections from the community
X: https://twitter.com/BateWorld/status/1933313448601137366
IG: https://www.instagram.com/p/DK0aqUbyiOF/
Please share thoughts, feelings, or stories below as we celebrate the life of this BateWorld Legend.